Perancangan Rebranding Pantai Joko Mursodo Guna Mengingkatkan Brand Awareness

Adwitiya, Fairuzah Nafisah (2024) Perancangan Rebranding Pantai Joko Mursodo Guna Mengingkatkan Brand Awareness. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Joko Mursodo Beach is a tourist destination in Lamongan district with great potential, but it faces problems related to a weak and inconsistent visual identity. These obstacles include a lack of well-integrated branding planning and inadequate implementation of clear visual identity elements across all media for Joko Mursodo Beach. Additionally, the information conveyed to tourists via social media is minimal and not very informative, leading to a lack of awareness and knowledge among the public and tourists about the existence and true potential of Joko Mursodo Beach as an attractive tourist destination. The method used in this redesign focuses on a qualitative approach with interview data, followed by field observations, and finally, distributing questionnaires to the community. After collecting the data, analysis is carried out using a descriptive analysis approach and the TOWS model to explain important findings from the data. Therefore, redesigning the visual identity of Joko Mursodo Beach is crucial for the destination to have a strong, consistent, and attractive image for visitors. This redesign includes developing a more structured design, such as creating a location plan, a clear sign system, and an attractive entrance ticket design. There is also a need to improve promotional media, especially on social media platforms, with more complete, interesting, and educational information. These changes aim to increase public awareness and enhance the attractiveness of Joko Mursodo Beach as a tourist destination, providing a better experience for visitors. Keywords : Joko Mursodo Beach, Re-branding, Visual Identity

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Wulandari, Sri	NIDN0019049303	sri.wulandari.dkv@upnjatim.ac.id
Thesis advisor	Ayuswantana, Alfian Candra	NIDN0005058806	alfianayuswantana.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts
N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NE Print media

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Fairuzah Nafisah Adwitiya

Date Deposited:

05 Jun 2024 03:20

Last Modified:

05 Jun 2024 03:20

URI:

https://repository.upnjatim.ac.id/id/eprint/24324