Rizwandha, Alifian Yumna (2024) ANALISIS GREEN PRODUCT, GREEN PRICE DAN GREEN PLACE TERHADAP KEPUTUSAN PEMBELIAN RUMAH DIGREEN SAVANA DI GRESIK. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this research is to analyze the influence of Green Product, Green Price, and Green place on consumer purchasing decisions for house in Green Savana Gresik. The Population of this research is consumers who have bought a house in the Green Savana Housing complex with a sample size of 70 respondents who have bought a house in the Green Savana Housing complex. the data analysis technic in the research use partial least square (PLS). Based on the result of the analysis and problems of this research, the conclusion are as follow: 1. the better the green product, the better the abillity to improve house purchasing decision in Green Savana. The higher the green price can increase the decision to purchae a house in Green Savana. More green places can increase home purchasing decision in Green Savana.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Alifian Yumna Rizwandha | ||||||||
| Date Deposited: | 30 May 2024 05:43 | ||||||||
| Last Modified: | 30 May 2024 05:43 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23114 |
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