Amalia, Rizky (2024) PENGARUH STRATEGI PEMASARAN 4P TERHADAP KEPUTUSAN PEMBELIAN PADA SOE STUDIO JOMBANG. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The increasingly sophisticated development of world technology means that all countries in the world must be able to keep up with the times. Therefore, every company must determine the marketing strategy that will be used to run its business. This research aims to determine the influence of the 4P marketing strategy variables simultaneously and partially on Soe Studio Jombang consumer purchasing decisions. In this research, the type of research used is associative research with a quantitative approach by collecting data using questionnaires from 100 consumer respondents of Soe Studio Jombang. The analysis technique used is multiple linear regression analysis. The research results show that simultaneously the independent variables product, price, promotion, place have a significant effect on the dependent variable on purchasing decisions. Partially, the independent variable product has a significant effect on the dependent variable on purchasing decisions. Partially, the independent variable price does not have a significant effect on the dependent variable on purchasing decisions. Spatially, the independent variable promotion has a significant effect on the dependent variable on purchasing decisions. Partially, the independent variable place has no significant effect on the dependent variable on purchasing decisions
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Rizky Amalia | ||||||||
| Date Deposited: | 01 Apr 2024 04:47 | ||||||||
| Last Modified: | 01 Apr 2024 04:47 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/21664 |
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