Yunita I, Andrean (2017) PENGARUH CITRA MEREK HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK HAND AND BODY LOTION MEREK VASELINE. Other thesis, UPN Veteran Jawa Timur.
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Abstract
A company should be able to develop products that includes benefits that will be delivered to the consumer. One product market development and innovation are hand and body lotion. Hand and body lotion are quite old and many devotees hand and body lotion Vaseline. Hand and body lotion Vaseline have a quality product that is already well-known old and advantages provided by the consumer. Vaseline brand image of a hand and body lotion are also able to create consumer confidence in the hand and body lotion Vaeline. Prices can compete with competitors' products. Quality, brand image, and the price is able to make konumen to continue eating Vaseline hand and body lotion. This study uses a quantitative approach. The samples used were 97 respondents from consumers who buy and use hand and body lotion Vaseline in AINI Supermarket, Surabaya, East Java. mechanical engineering analysis using multiple linear regression analysis. The results of this study are: the F test results indicate the variable of brand image ( ), price ( ), and the quality of the product ( ) effect simultaneously on purchasing decisions (Y) T test results indicate the brand image variables ( ),) and price ( ), can not be berpengarung majority of purchase decisions (Y) product quality. While ( ) partial influence on purchase decisions (Y). Keywords: Brand Image, Price, Quality Of Their Products, And The Purchase Decision
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 13 Oct 2020 12:54 | ||||||||
| Last Modified: | 13 Oct 2020 12:54 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/359 |
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