Wardana, Ramizad Azmi (2023) Pengaruh Kualitas Produk dan Persepsi Harga terhadap Keputusan Pembelian Provider Indihome di Sidoarjo. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (COVER)
19012010136.-cover.pdf Download (773kB) | Preview |
|
|
Text (BAB 1)
19012010136.-bab 1.pdf Download (278kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB 2)
19012010136.-bab 2.pdf Restricted to Registered users only until 29 August 2025. Download (186kB) |
|
|
Text (BAB 3)
19012010136.-bab 3.pdf Restricted to Registered users only until 29 August 2025. Download (349kB) |
|
|
Text (BAB 4)
19012010136.-bab 4.pdf Restricted to Registered users only until 29 August 2025. Download (379kB) |
|
|
Text (BAB 5)
19012010136.-bab 5.pdf Download (60kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
19012010136.-daftarpustaka.pdf Download (70kB) | Preview |
|
|
Text (LAMPIRAN)
19012010136.-lampiran.pdf Restricted to Registered users only until 29 August 2025. Download (365kB) |
Abstract
The goal of this study was to ascertain and examine how customer perceptions of product quality and pricing influenced purchases from Sidoarjo'sIndihome providers. The dependent variable in this study is the purchase decision, while the independent variables are perceived product quality and price. This research approach employs quantitative research methodologies. 65 Indihome Provider customers in Sidoarjo served as the study's sample population. by distributing questionnaires, sampling will be done using a non-probability sampling method and a purposive sampling methodology. The partial least squares (PLS) analytical tool was used for the component-based structural equation modeling (SEM) method of data analysis. According to the study's findings, product perceptions of both quality and value influence Indihome Providers' in Sidoarjo decisions to buy. KEYWORDS: Product Quality, Price Perception, Purchase
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Ramizad Azmi Wardana | ||||||||
| Date Deposited: | 29 Aug 2023 04:27 | ||||||||
| Last Modified: | 29 Aug 2023 04:27 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17014 |
Actions (login required)
 |
View Item |