Jayanti, Eka Selfi Nur (2026) Pengaruh Brand Image dan Store Image Terhadap Keputusan Pembelian KFC MERR Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (COVER)
COVER..pdf Download (2MB) | Preview |
|
|
Text (BAB I)
BAB I.pdf Download (682kB) | Preview |
|
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (BAB II)
BAB II.pdf Restricted to Repository staff only until 21 May 2028. Download (488kB) |
|
|
Text (BAB III)
BAB III..pdf Restricted to Repository staff only until 21 May 2028. Download (554kB) |
|
|
Text (BAB IV)
BAB IV.pdf Restricted to Repository staff only until 21 May 2028. Download (511kB) |
|
|
Text (BAB V)
BAB V.pdf Download (227kB) | Preview |
|
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA..pdf Download (452kB) | Preview |
|
|
Text (LAMPIRAN)
LAMPIRAN..pdf Restricted to Repository staff only until 21 May 2028. Download (468kB) |
Abstract
In this era of convenience and instant gratification, there has been a significant impact on competition in the Quick Service Restaurant (QSR) sector. More and more brands are emerging in this sector. Therefore, restaurant owners need to pay attention to both brand image and store image to ensure they remain memorable to consumers. As a result, consumers will be more likely to consider purchasing those products. This study aims to determine the influence of brand image and store image on purchasing decisions at KFC MERR Surabaya. This study uses primary data obtained from respondents’ answers. The sampling method employed was nonprobability sampling, meaning that not all consumers could serve as respondents. The total number of respondents in this study was 140. Based on the results of the SEM-PLS analysis, it can be concluded that: 1. Brand image has an influence on purchasing decisions at KFC MERR Surabaya. 2. Store image has a positive influence on purchasing decisions at KFC MERR Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Eka Selfi Nur Jayanti | ||||||||
| Date Deposited: | 21 May 2026 04:35 | ||||||||
| Last Modified: | 21 May 2026 04:35 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/52024 |
Actions (login required)
 |
View Item |