Virdiana, Happy Nur (2025) Pengaruh Pengalaman Magang MBKM Dan Konten TikTok Seputar Dunia Kerja Terhadap Kesiapan Kerja Mahasiswa FEB UPNVJT Dengan Efikasi Diri Sebagai Variabel Mediasi. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of MBKM Internship experience and TikTok content related to the world of work on the job readiness of FEB UPNVJT students, with self efficacy serving as a mediating variable. The research employs a quantitative method with purposive sampling involving 91 students from the 2021 cohort of the Management, Accounting, and Development Economics study programs who have participated in the MBKM internship program and are active TikTok users. Data were collected through a Likert-scale questionnaire ranging from 1 to 5 and analyzed using SmartPLS 4.0 with a SEM-PLS approach. The findings indicate that both MBKM Internship experience and informative TikTok content concerning the world of work are able to enhance students self efficacy. Higher levels of self-efficacy subsequently contribute to making students more prepared to enter the workforce. In addition, self efficacy acts as a mediator that strengthens the relationship between internship experience and exposure to TikTok content with job readiness. Overall, these results illustrate that hands-on practical experience and access to educational digital content can jointly build students confidence and readiness to face the demands of the professional world.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HN Social history and conditions. Social problems. Social reform | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Happy Nur Virdiana | ||||||||
| Date Deposited: | 05 Dec 2025 07:28 | ||||||||
| Last Modified: | 05 Dec 2025 07:28 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/47865 |
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