ANALISIS FAKTOR YANG MEMENGARUHI PENERIMAAN APLIKASI INVESTASI MENGGUNAKAN MODEL UTAUT 2 (STUDI KASUS APLIKASI AJAIB)

Pratama, Muhammad Aldi (2025) ANALISIS FAKTOR YANG MEMENGARUHI PENERIMAAN APLIKASI INVESTASI MENGGUNAKAN MODEL UTAUT 2 (STUDI KASUS APLIKASI AJAIB). Undergraduate thesis, UPN VETERAN JAWA TIMUR.

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Abstract

The advancement of digital technology has led to the emergence of investment platforms such as Ajaib, which offer educational features and financial market information. However, there are challenges in the acceptance and adoption of this application, particularly concerning its functionality, ease of use, and the level of trust users have in digital investment platforms. This study aims to analyze the factors influencing the acceptance of the Ajaib application using the Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model, which includes the variables of Performance Expectancy, Effort Expectancy, Trust, Hedonic Motivation, Price Value, Social Influence, Facilitating Conditions, and Behavioral Intention. Using a quantitative method with a PLS-SEM approach, data was collected from 400 active users of the Ajaib application. The results of the study show that nine out of the eleven hypotheses proposed are significantly positive in influencing the acceptance of the Ajaib application. In addition, the Performance Expectancy variable plays a significant mediating role in the relationship between Effort Expectancy and Trust towards Behavioral Intention. These findings indicate that perceptions of application performance, hedonic motivation, price value, social influence, and facilitating conditions play an important role in shaping users' intentions to accept and use the Ajaib application.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Pratama, Arista	NIDN6654389	aristapratama.si@upnjatim.ac.id
Thesis advisor	Wulansari, Anita	NIDN0715108705	anita.wulansari.sisfo@upnjatim.ac.id

Subjects:

T Technology > T Technology (General)

Divisions:

Faculty of Computer Science > Departemen of Information Systems

Depositing User:

Muhammad Aldi Pratama

Date Deposited:

19 Jun 2025 03:52

Last Modified:

19 Jun 2025 03:52

URI:

https://repository.upnjatim.ac.id/id/eprint/38560