Safitri, Dian Ayu (2025) Pengaruh Online Customer Review dan Influencer Marketing Terhadap Minat Beli Produk Skincare The Originote di Tiktok. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
The high increase in internet users in Indonesia will support the use of social media, where social media is a supporter in today's marketing world. The originote carries out a digital marketing strategy to increase consumer interest in buying its products. The strategy used is Online Customer Review and collaborating with Influencer Marketing. This study aims to determine the effect of Online Customer Review and Influencer Marketing on Purchase Interest of The Originote skincare products on TikTok. This study uses a quantitative approach. The population used in this study are TikTok application users who know The Originote skincare products. Sampling was carried out using the purposive sampling method which was calculated using the Ghozali formula with a total sample of 126 respondents. The analysis technique in this study used SmartPLS 4. Based on the results of this study, it shows that the Online Customer Review variable has a positive influence on Purchase Interest of The Originote skincare products on TikTok and Influencer Marketing has a positive influence on Purchase Interest of The Originote skincare products on TikTok.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Dian Ayu Safitri | ||||||||
| Date Deposited: | 16 Jun 2025 03:52 | ||||||||
| Last Modified: | 16 Jun 2025 03:52 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/37847 |
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