Perancangan UI/UX Website Widasari Bakery Sebagai Media Informasi

Swardana, Ananta Argy (2025) Perancangan UI/UX Website Widasari Bakery Sebagai Media Informasi. Undergraduate thesis, UPN "Veteran" Jawa Timur.

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Abstract

In the increasingly competitive era of globalization competitive globalization, the utilization of digital technology is an important factor in business competition, especially MSMEs. One form of utilization of digital technology digital technology through a website platform. Widasari Bakery is an MSME in the field of food and beverage which has been established since 1999 until now and has seven branches spread across Sidoarjo Regency. seven branches spread across Sidoarjo Regency. However, Widasari Bakery has not utilizing digital technology to the fullest, especially websites. Based on the results of survey, most respondents do not recognize Widasari Bakery. Therefore Therefore, the UI/UX design of Widasari Bakery Website is carried out as a medium of information to consumers in order to facilitate information related to the Widasari Bakery brand. The research method used in this design using quantitative methods, descriptive qualitative methods, fishbone data analysis, and design thinking which aims to analyze data and create an attractive interface. data and create an interface that is attractive, functional, and improves the user experience. improve user experience. The visual concept used in designing UI/UX Widasari Bakery Website is modern minimalism with the principle of efficiency so that the information on the website is clearly read and easily understood by the target audience. In addition, the design is made as efficient as possible so that users can find fitu easily and quickly. With the presence of Widasari Bakery website that is informative and user friendly, it is hoped that Widasari Bakery can strengthen information and build better relationships with customers. and build better relationships with customers as well as strengthen the brand identity

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Arifianto, Pungky Febi	NIDN0702029004	pungkyarifianto.dkvaupnjatim.ac.id
Thesis advisor	Masnuna, Masnuna	NIDN0012058403	masnuna.dkv@upnjatim.ac.id

Subjects:

N Fine Arts > N Visual arts

Divisions:

Faculty of Architecture and Design > Departement of Visual Communication Design

Depositing User:

Ananta Argy Swardana

Date Deposited:

13 Jun 2025 07:54

Last Modified:

13 Jun 2025 07:54

URI:

https://repository.upnjatim.ac.id/id/eprint/37560