Nashruddin, Reza Muhammad (2024) Implementasi Kebijakan Penataan Reklame Permanen di Jalan Basuki Rahmat Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The policy for arranging permanent advertisements is a policy made by the Surabaya City Government in order to maintain order in the erection of permanent advertisements in the City of Surabaya, as well as in maintaining the security and aesthetics of the city. In realizing the implementation of the permanent advertising arrangement policy in the City of Surabaya, the Surabaya City Government issued Surabaya City Regional Regulation Number 5 of 2019 concerning the Implementation of Billboards and Surabaya Mayor Regulation Number 43 of 2023 concerning Amendments to the Surabaya Mayor Regulation Number 21 of 2018 concerning Procedures for Organizing Advertisements . This permanent advertisement in the city of Surabaya is spread across several roads, one of which is Jalan Basuki Rahmat, which is a city road and is a dense area which includes office areas, shopping, hotels, and so on. This research aims to identify, evaluate and describe the permanent advertising arrangement policies implemented on Jalan Basuki Rahmat, Surabaya City. The theory used in this research is the policy implementation model theory from Merilee S. Grindle. The type of research used is qualitative research with data collection techniques in the form of observation, interviews and documentation. The results of the research show that the policy for arranging permanent billboards on Jalan Basuki Rahmat, Surabaya City is implemented both from a Policy Content focus and an Implementation Environment focus, however there are still obstacles in the Policy Content focus, namely on the study targets of Policy Implementers and the Resources Used, especially in the implementing department. or human resources are still not optimal at the Surabaya City Regional Revenue Agency. The problem with the focus on the Implementation Environment is the level of compliance and response from implementers, namely that there are still individuals or groups who commit violations in the implementation of permanent advertising. Keywords: Policy Implementation, Arrangement, Permanent Advertising.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JA Political science (General) > JA51 Public management J Political Science > JF Political institutions (General) > JF1338-2112 Public administration J Political Science > JS Local government Municipal government |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Public Administration | ||||||||
| Depositing User: | Reza Muhammad Nashruddin | ||||||||
| Date Deposited: | 13 Sep 2024 03:32 | ||||||||
| Last Modified: | 13 Sep 2024 03:32 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/28926 |
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