Ramadhan, Muhammad Maulana (2024) PENGARUH KUALITAS LAYANAN, HARGA, DAN BRAND IMAGE TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING DI SL STADIUM SIDOARJO. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to analyze the influence of service quality price, and brand image on customer loyalty through customer satisfaction at SL Stadium. The study adopts a quantitative approach, collecting data through questionnaire distribution. A sample of 151 individuals was selected using the Cochran formula and Non�Probability Sampling - Purposive Sampling technique. Data analysis was conducted using path regression in SPSS 25. The finding indicate a significant positive influence of service quality, price and brand image on customer loyalty in SL Stadium Sidoarjo. From the results of this study, it can be concluded that service quality, price, and brand image have a significant impact on customer loyalty through satisfaction at SL Stadium, a futsal rental service provider. The research indicates that high service quality, including clean futsal courts, adequate facilities, and friendly service, positively influences customer satisfaction.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Muhammad M Maulana Ramadhan Muhammad Maulana Ramadhan | ||||||||
| Date Deposited: | 19 Jul 2024 06:57 | ||||||||
| Last Modified: | 19 Jul 2024 06:57 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/26667 |
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