Cahyantoro, Herlangga Turna (2024) Pengaruh Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Sepatu New Balance di Sidoarjo. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
In this research we take the phenomenon that exists on the Hybeast brand ranking website where New Balance occupies the top position and in this research we take the phenomenon where New Balance is included in the Top Brand Index (TBI). This phenomenon makes several individuals sell fake shoes or KW New Balance brand so that New Balance in the Google Shopping Trend data has the lowest graph for the Sidoarjo area. This research was conducted with the aim of determining the influence of brand image and price perception on consumer purchasing decisions for New Balance shoes in Sidoarjo. This research uses quantitative methods. The population of this study are people who have bought New Balance shoes and live in Sidoarjo with a sample of 110 respondents. Sampling used a purportive sampling method with test equipment using Partial Least Square (PLS). Making questionnaires using Google Forms and distributing them via social media. From the results obtained, statistical calculations show that brand image and price perception have a significant and positive influence on the decision to purchase New Balance shoes in Sidoarjo
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Herlangga Turna | ||||||||
| Date Deposited: | 12 Jul 2024 07:32 | ||||||||
| Last Modified: | 12 Jul 2024 07:32 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25812 |
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