Mahesi, Putri Inka (2024) ANALISIS WACANA DIGITAL TERHADAP BUDAYA PATRIARKI PADA KONTEN VIDEO DENGAN MUSIK “BACKBURNER” DI TIKTOK. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (COVER)
COVER.pdf Download (1MB) |
|
Text (BAB 1)
BAB 1.pdf Download (264kB) |
|
Text (BAB 2)
BAB 2.pdf Restricted to Repository staff only until 7 July 2026. Download (365kB) |
|
Text (BAB 3)
BAB 3.pdf Restricted to Repository staff only until 7 July 2026. Download (133kB) |
|
Text (BAB IV)
BAB IV.pdf Restricted to Repository staff only until 7 July 2026. Download (1MB) |
|
Text (BAB V)
BAB V.pdf Download (9kB) |
|
Text (DAFTAR PUSTAKA)
DAFTAR PUSTAKA.pdf Download (249kB) |
|
Text (LAMPIRAN)
LAMPIRAN.pdf Restricted to Repository staff only until 7 July 2026. Download (399kB) |
Abstract
The phenomenon of songs going viral on social media, especially on platforms like TikTok, has garnered significant attention due to its impactful role in shaping cultural trends and digital behavior. This research aims to analyze the digital discourse in video content using the song "Backburner" on TikTok. Employing a qualitative approach, this study uses digital discourse analysis methods on four main elements: text, context, action and interaction, and ideology and power. The research shows a connection between emotions and music in TikTok content, as well as the use of patriarchal statements in certain relationship contexts. The context analysis includes tracing the origins of the song "Backburner," related content production, and the influence of TikTok's algorithm. User interaction with content, evident through features like likes, comments, and shares, indicates emotional engagement with the music. Furthermore, the analysis of ideology and power identifies patriarchal narratives, representations, and social practices in content that uses the song "Backburner."
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Putri Inka Mahesi | ||||||||
| Date Deposited: | 08 Jul 2024 07:30 | ||||||||
| Last Modified: | 08 Jul 2024 07:30 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/25544 |
Actions (login required)
 |
View Item |