Febianti, Dinar Erika (2024) Analisis Strategi Promosi Melalui Pemanfaatan Media Sosial Instagram Dalam Meningkatkan Penjualan Pada Homme Coffe Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20042010228_COVERR.pdf Download (1MB) |
|
Text (Bab 1)
20042010228_BAB 1.pdf Download (160kB) |
|
Text (Bab 2)
20042010228_BAB 2.pdf Restricted to Repository staff only until 28 May 2026. Download (408kB) |
|
Text (Bab 3)
20042010228_BAB 3.pdf Restricted to Repository staff only until 28 May 2026. Download (295kB) |
|
Text (Bab 4)
20042010228_BAB 4.pdf Restricted to Repository staff only until 28 May 2026. Download (641kB) |
|
Text (Bab 5)
20042010228_BAB 5.pdf Download (84kB) |
|
Text (Daftar Pustaka)
20042010228_DAFTAR PUSTAKA.pdf Download (230kB) |
|
Text (Lampiran)
20042010228_LAMPIRAN.pdf Restricted to Repository staff only Download (346kB) |
Abstract
This research aims to analyze promotional strategies through the use of Instagram social media to increase sales at Homme Coffee Surabaya. With the increasing importance of social media in modern marketing strategies, especially Instagram which is popular among users looking for culinary inspiration and places to hang out, this research focuses on how Homme Coffee Surabaya can utilize the platform effectively. The main objective of this research is to understand the effectiveness of using Instagram as a promotional tool and its impact on increasing sales. The research methods used are case studies and qualitative data analysis. Sales data before and after implementing promotional strategies via Instagram will be analyzed to see the impact. Additionally, user engagement, number of followers, and types of effective content will also be evaluated. It is hoped that the results of this research will provide in-depth insight into the effectiveness of using Instagram social media in increasing sales in cafe businesses such as Homme Coffee Surabaya. The practical implications can help in developing better and more efficient promotional strategies through social media to increase the visibility and attractiveness of cafe businesses. Apart from that, collaboration with local influencers also contributes to expanding audience reach and increasing sales. The conclusion of this research shows that optimizing promotional strategies via Instagram can be one of the keys to success in increasing the sales performance of Homme Coffee Surabaya. Keywords: Strategy, Instagram Social Media, Effectivenes, Sale, Influencer
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | 20042010228 | ||||||||
| Date Deposited: | 29 May 2024 06:45 | ||||||||
| Last Modified: | 29 May 2024 06:45 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/23271 |
Actions (login required)
 |
View Item |