Mukarromah, Shuhuvim (2022) Analisis Positioning Smartphone Berdasarkan Persepsi Konsumen Terhadap Atribut Produk dengan Metode Multidimensional Scalling di Kecamatan Sangkapura Bawean. Undergraduate thesis, UPN VETERAN JAA TIMUR.
|
Text (cover)
17032010015-cover.pdf Download (2MB) | Preview |
|
|
Text (bab1)
17032010015-bab1.pdf Download (260kB) | Preview |
|
|
Text (bab2)
17032010015-bab2.pdf Download (729kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (bab3)
17032010015-bab3.pdf Restricted to Registered users only until 22 July 2024. Download (326kB) |
|
|
Text (bab4)
17032010015-bab4.pdf Restricted to Registered users only until 22 July 2024. Download (1MB) |
|
|
Text (bab5)
17032010015-bab5.pdf Download (149kB) | Preview |
|
|
Text (daftarpustaka)
17032010015-daftarpustaka.pdf Download (226kB) | Preview |
|
|
Text (lampiran)
17032010015-lampiran.pdf Restricted to Registered users only until 22 July 2024. Download (4MB) |
Abstract
Bawean is an archipelago that is almost invisible on the map of Indonesia. For the Bawean community, especially the Sangkapura sub-district, smartphones are a communication tool that is very much needed during a pandemic like this, because having a smartphone makes it easy to support the smooth running of all their activities, which as a whole are already using the online system. With so many smartphone brands circulating in the market and lack of knowledge about the position of smartphones, Bawean people find it difficult to choose a smartphone that suits their needs. Therefore, the Bawean community wants to know the position of several smartphone brands to make it easier to choose a smartphone. The objects studied were some kinds of the brands such as Vivo, Oppo, Samsung and Xiaomi. In this study the data obtained from questionnaires. The sample required is 100 respondents. By using SPSS 22 Statistical Version software, the data is then processed and analyzed using the Multidimensional Scaling method. The result of the research is that Vivo smartphones are in the first position in the price, specifications, and design attributes, while the Samsung smartphone advertising attributes are in the first position. It can be concluded that the smartphone that occupies the first position in overall attributes according to consumer perception is Vivo.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | T Technology > T Technology (General) > T55.4-60.8 Industrial engineering. Management engineering | ||||||||
| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | Unnamed user with email 17032010015@student.upnjatim.ac.id | ||||||||
| Date Deposited: | 04 Mar 2024 05:30 | ||||||||
| Last Modified: | 04 Mar 2024 05:30 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7979 |
Actions (login required)
 |
View Item |