Windriya Wasundari, Adzraa Zalfa (2026) Analisis Strategi Optimasi Penjualan Usaha Ginger Latte Di Kabupaten Sidoarjo Berdasarkan Pendekatan Business Model Canvas Dan Swot. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the business model of Ginger Latte EstuEco in Sidoarjo using the Business Model Canvas (BMC) and SWOT approaches to formulate priority strategies for sales optimization. This study employs a qualitative method with a case study approach. Data collection was conducted through interviews, observations, and documentation. The analysis was carried out by mapping the nine BMC elements, identifying internal and external factors through SWOT analysis, and using the IFAS, EFAS, and SWOT Quadrant matrices to determine the business position and appropriate strategies. The results show that Ginger Latte EstuEco obtained an IFAS score of 2.84 and an EFAS score of 2.82, with SWOT coordinates of (0.72; 0.90), placing the business in Quadrant I. This position indicates that the business is in a condition that supports the implementation of growth strategies through the Strengths-Opportunities(SO) approach. The recommended priority strategies include optimizing digital marketing, developing product variations, increasing customer loyalty, and strengthening production capacity. The implementation of these strategies is expected to help EstuEco capitalize on market opportunities by optimizing its internal business strengths so that sales can increase sustainably. Keywords: Business Model Canvas, SWOT, IFAS, EFAS, sales optimization strategy, Ginger Latte EstuEco.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic and Business > Department of Entrepreneurship | ||||||||
| Depositing User: | Rara Adzraa Zalfa | ||||||||
| Date Deposited: | 20 Oct 2026 02:19 | ||||||||
| Last Modified: | 20 Oct 2026 02:58 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/61007 |
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