Nisa', Choirun and Rahmadewi, Cynthia Dwi and Putri, Diva Ramadhani Ristiaji (2026) PENGEMBANGAN SITUS WEB PEMESANAN VILLA DAN LES BAHASA INGGRIS BERBASIS SEO (SEARCH ENGINE OPTIMIZATION) PADA PT. IMERSA SOLUSI TEKNOLOGI. Project Report (Praktek Kerja Lapang dan Magang). UPN Veteran Jawa Timur.
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Abstract
The rapid advancement of digital transformation has significantly influenced consumer behavior patterns. This shift compels Micro, Small, and Medium Enterprises (MSMEs) to adapt quickly in order to remain competitive and expand their market reach. The utilization of digital technology, particularly through the development of websites optimized with Search Engine Optimization (SEO) techniques, has become one of the primary strategies to increase business visibility and strengthen online presence. PT Imersa Solusi Teknologi is a company engaged in information technology development services and digital marketing, including the implementation of SEO strategies tailored to various client needs. The Field Work Practice (PKL) program was conducted directly by students with the aim of broadening practical insights and applying skills in web development and digital marketing based on SEO as preparation for entering the professional workforce. The PKL activities were carried out through a series of stages in the development of two website projects, each for a villa booking service and an English course platform. The development process was conducted through collaborative work involving client needs analysis, feature planning, and pre-launch testing. The SEO strategies applied included keyword research based on target audiences, content writing in accordance with on-page optimization principles, optimization of HTML structure and URLs, site speed improvements, and the addition of supporting features such as regularly scheduled blog articles. The results of this project showed a significant increase in SEO scores on both websites after comprehensive strategy implementation. The sites became more accessible to users, displayed better performance on mobile devices, and experienced improvements in rankings on organic search engine results. In addition to providing direct benefits to the company’s clients, this project also offered real-world experience to students in understanding digital industry demands while enhancing technical and analytical skills relevant to current technological developments. This project is expected to serve as a foundation for further development in the field of website optimization and data-driven digital marketing strategies.
| Item Type: | Monograph (Project Report (Praktek Kerja Lapang dan Magang)) | ||||||||
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| Subjects: | Q Science > QA Mathematics > QA76 Computer software | ||||||||
| Divisions: | Faculty of Computer Science > Departemen of Informatics | ||||||||
| Depositing User: | Diva Ramadhani Ristiaji | ||||||||
| Date Deposited: | 02 Jun 2026 08:03 | ||||||||
| Last Modified: | 02 Jun 2026 08:03 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53322 |
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