Damayanti, Diana Putri (2026) PENGARUH VARIAN MENU, HARGA, DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA JATIROSO CATERING DI SIDOARJO. Undergraduate thesis, UPN VETERAN JAWATIMUR.
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Abstract
This study aims to determine the influence of menu variant, price, and service quality variables on purchasing decisions at Jatiroso Catering in Sidoarjo. This type of research uses quantitative research using the causal comparative method. Sampling in this study uses a non-probability method with a purposive sampling type, this method uses predetermined criteria to determine the sample in the study. The sample in this study was 100 respondents who made purchasing decisions at Jatiroso Catering Sidoarjo. This study used a questionnaire as a data collection technique. The method in this study used multiple analysis methods with SPSS tools. The results of this study indicate that menu variants have a positive and significant effect on purchasing decisions. Similarly, price has a positive and significant effect on purchasing decisions. And service quality has a positive and significant effect on purchasing decisions. Keywords : Menu Variations, Price, Service Quality, and Purchasing Decisions
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Diana Putri Damayanti | ||||||||
| Date Deposited: | 06 Mar 2026 01:16 | ||||||||
| Last Modified: | 06 Mar 2026 01:16 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/50172 |
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