Susilo, Sophie Tiara (2022) Analisis Pengaruh Green Marketing Terhadap Minat Beli Produk Skincare Sukin. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this research is to examine whether or not there is a correlation between interest in purchasing Sukin skincare products and green marketing. Consumers in the city of Surabaya who were at least 18 years old made up the sample for this research, and there were as many as 80 of them. The method of sampling that was utilized was a non-probability sampling approach combined with a purposive sampling method. The analytical method that was carried out was called Partial Least Square (PLS). Applying the Likert scale to the data that was gleaned from the responses to the questionnaire will allow you to investigate the correctness and dependability of the information. According to the findings of the study that has been conducted, the level of interest in purchasing Sukin skincare products in Surabaya increases in direct proportion to the degree to which green marketing is effectively implemented.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Sophie Tiara Susilo | ||||||||
| Date Deposited: | 20 Sep 2022 03:38 | ||||||||
| Last Modified: | 20 Sep 2022 03:38 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/9273 |
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