Fuadi, Khamizul (2022) Strategi Pengembangan UMKM Melalui Analisis Swot (Studi Pada Usaha Kedai Kopi Jazz Coffee Corner Gresik). Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
COVER.pdf Download (1MB) | Preview |
|
|
Text (Bab 1)
BAB 1.pdf Download (121kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
BAB 2.pdf Restricted to Registered users only until 16 September 2024. Download (220kB) | Request a copy |
|
|
Text (Bab 3)
BAB 3.pdf Restricted to Registered users only until 16 September 2024. Download (143kB) | Request a copy |
|
|
Text (Bab 4)
BAB 4.pdf Restricted to Registered users only until 16 September 2024. Download (343kB) | Request a copy |
|
|
Text (Bab 5)
BAB 5.pdf Download (31kB) | Preview |
|
|
Text (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (33kB) | Preview |
|
|
Text (Lampiran)
LAMPIRAN.pdf Restricted to Registered users only until 16 September 2024. Download (586kB) | Request a copy |
Abstract
Micro, Small and Medium Enterprises (MSME) activities have became an alternative absorption of labor and productive businesses of goods and services because they are the key to trigger economic growth and improving to help the Indonesian economy. Micro, Small and Medium Enterprises (MSME) have the high level of resilience on supporting the country’s economy even during a global crisis. This study aims to find out and analyze how the development strategy on Micro, Small and Medium Enterprises (MSME) at Jazz Coffee Corner Gresik and to figure out and analyze company knowledge by using SWOT (Strengths, Weakness, Opportunity, and Threat) at Jazz Coffee Corner Gresik. The research methods are using descriptive qualitative approach, and SWOT Analysis. The data that used in this study are primary data and secondary data. Data collection techniques by using interviews, observations and documentations. The data that get from the result of data collections are then analyzed using SWOT to find out what are the Strengths, Weaknesses, Opportunities, and Threats for Jazz Coffee Corner Gresik. Then tested using IE Matrix (Internal-External) to get alternative strategy themes in making SWOT matrix After done by doing the analysis above, it shows that the SWOT Matrix diagram that Jazz Coffee Corner is in Quadrant 1. From this Quadrant the recommended strategy is the Aggressive Strategy. Then from the SWOT Matrix, the right alternative strategy that can be choose to apply for Jazz Coffee Corner in the future is the S-O strategy to minimize the weaknesses and avoiding the existing threats, as well as to maintain strengths and taking advantage of existing opportunities.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Khamizul Fuadi | ||||||||
| Date Deposited: | 28 Sep 2022 04:22 | ||||||||
| Last Modified: | 28 Sep 2022 04:22 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/9151 |
Actions (login required)
 |
View Item |