Paramitha, Rr Putri Indah (2022) STRATEGI KOMUNIKASI PEMASARAN “GINGERLINE CURATED” MELALUI MEDIA SOSIAL INSTAGRAM. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text
COVER (1) 3.pdf Download (6MB) | Preview |
|
|
Text (Bab 1)
BAB I.pdf Download (807kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
BAB II.pdf Restricted to Registered users only Download (563kB) |
|
|
Text (Bab 3)
BAB III.pdf Restricted to Registered users only Download (169kB) |
|
|
Text (Bab 4)
BAB IV.pdf Restricted to Registered users only Download (1MB) |
|
|
Text (Bab 5)
BAB V.pdf Download (248kB) | Preview |
|
|
Text (Daftar Pustaka)
DAFTAR PUSTAKA.pdf Download (366kB) | Preview |
Abstract
This research discusses the marketing communication strategy of "gingerline curated" through Instagram social media. Gingerline Currated is a Thritfshop that sells used clothes and beauty health needs for women. Gingerline Currated uses Instagram social media as a place for marketing as well as sales. The focus of this study is to describe the marketing communication strategy of "Gingerline Curated" through Instagram social media. The purpose of this study is the research method used in this study is descriptive qualitative with interview data collection techniques, documentation studies and literature studies. The data analysis technique that will be used in this study is interactive model data analysis using the 7c Framework theory. From the results of the interview and supported by evidence on the Gingerline Instagram account currated marketing communication strategy through social media is important in the midst of very rapid technological developments. Keywords: Marketing Communications, Social Media. Instagram and the 7c Framework
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Rr Putri Indah Paramitha | ||||||||
| Date Deposited: | 20 Jun 2022 08:56 | ||||||||
| Last Modified: | 20 Jun 2022 08:56 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7171 |
Actions (login required)
 |
View Item |