Putri, Alifa Indri Nabila (2022) Pengaruh Bauran Pemasaran Terhadap Minat Beli Konsumen (Studi Pada Dhograwuh Coffee Trawas". Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This study aims to determine the effect of the marketing mix on consumer buying interest at Dhograwuh Coffee Trawas. In this study, the population was Dhograwuh Coffee Trawas’s visitors who purchased the products. The sample in this study has 100 respondents are some of the consumers at Dhograwuh Coffee Trawas. The sampling technique used in this study is a non-probability sampling technique with purposive sampling method. The type of research used by researchers is research conducted using quantitative methods. And the technique of data analysis technique used in this study is multiple linear regression. The results of this study indicate that a) partially the product has a significant effect on consumer buying interest at Dhograwuh Coffee Trawas, b) partially the price has a significant effect on consumer buying interest at Dhograwuh Coffee Trawas, c) partially the place has significant effect on consumer buying interest at Dhograwuh Coffee Trawas, d) partially the promotion has a no significant effect on consumer buying interest at Dhograwuh Coffee Trawas, and e) simultaneously by the product, price, place, and promotion have a significant effect on consumer buying interest at Dhograwuh Coffee Trawas. Keywords: Consumer Buying Interes, ,Marketing Mix.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Alifa Indri Nabila Putri | ||||||||
| Date Deposited: | 23 May 2022 02:56 | ||||||||
| Last Modified: | 23 May 2022 02:56 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/6113 |
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