RIF’ATI, UCI SEPTILLAILI (2019) PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN DI TOKO TAS PUSGITTA (PUSAT GROSIR TAS TANGGULANGIN) DI SIDOARJO. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
See the development of the corporate world getting faster and the rate of population growth, the increasingly dense, a factor increasingly sharp economic growth in the market – its products both in the form of goods or services to the public or the consumer. PUSGITTA in this case is one of the stores that sell good quality bag. As for this research is to know the influence of the quality of service, price and location against consumer satisfaction shop bag PUSGITTA Tanggulangin. in this study a descriptive quantitative research is categorized as, where his research instruments beruapa questionnaire. The population in this study are all the consumers who shop at Sidoarjo tanggulangin-PUSGITTA. Samples taken as many as 100 respondents. Analytical techniques used was multiple linear regression analysis. In accordance with the research objectives, then the methods of data analysis and statistical test used was multiple linear regression, i.e. to analyse the factors that influenced consumer satisfaction on a souvenir bag PUSGITTA (Central wholesale handbags Tanggulangin) The results of this study are: (1) against the influence of the variable quality of service, price and location of partially towards customer satisfaction. (2) against the influence of the quality of service, price and location simultaneously against consumer satisfaction (3) between the variable quality of the Pelayana, the price and the location of the influential most significantly to consumer satisfaction is the variable Kualiatas Ministry. Keywords: quality of service, price and location, customer satisfactionhe variable Kualiatas Ministry
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 07 Feb 2022 08:38 | ||||||||
| Last Modified: | 07 Feb 2022 08:38 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5120 |
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