NADILA, SOFIA (2020) PENGARUH PERSEPSI MANFAAT, PERSEPSI KEMUDAHAN DAN KEPERCAYAAN TERHADAP PENGGUNAAN APLIKASI E-MONEY (Studi Kasus Pada Mahasiswa Aktif Administrasi Bisnis Pengguna Aplikasi E-Money OVO). Other thesis, UPN Veteran Jawa Timur.
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Abstract
In the payment system the role of cash as a means of payment can be shifted in the form of non-cash using more efficient E-money. With the increase in the number of internet users, instruments and electronic money transactions in Indonesia as well as the number of OVO e-money application users in active business administration students. The purpose of this study was to determine whether perceived benefits, perceived convenience and trust affect the use of OVO e-money applications in active business administration students. This type of research is quantitative research. The population taken was active business administration study program students who used the OVO emoney application totaling 119 students with a sampling technique that is saturated sample. The independent variable used is Benefit Perception, Perception of Ease and Trust while the dependent variable is Usage. To prove the proposed hypothesis, the analysis techniques used are Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Analysis and F Test, t Test. Based on data analysis, it can be concluded that there is a simultaneous and partial effect between the variables of Perception of Benefits, Perception of Ease and Trust in the Use of OVO e-money Applications in active students of business administration study programs. Keywords: Perception of Benefits, Perception of Ease, Trust and Use.
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Users 6 not found. | ||||||||
| Date Deposited: | 07 Oct 2020 08:57 | ||||||||
| Last Modified: | 07 Oct 2020 08:57 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/334 |
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