MASYITO, VANIA AMANDA (2021) ANALISIS STRATEGI PEMASARAN PRODUK CAIRAN ANTISEPTIK PEMBERSIH TANGAN DENGAN TEORI PERMAINAN (STUDI KASUS DI WILAYAH JAWA TIMUR). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
In early 2020, the corona virus outbreak began to spread throughout the world, one of which was Indonesia. Currently hand sanitizers are increasingly being used, which not only can maintain the health of hands, but can also be used for more practical purposes, such as in public places. Seeing these conditions, hand sanitizer products are widely circulating in the market with various brands. which results in consumers being very selective in choosing hand sanitizer antiseptic products and also causing competition between hand sanitizer antiseptic liquid companies to become increasingly fierce so that an optimal marketing strategy is needed. In solving these problems the researchers used the game theory method. The results of this research show that in competing with Dettol, Antis can apply the aroma strategy to Antis while Dettol can apply the advertising strategy. Then for Antis, in competing with Betadine, you can apply an aroma strategy for Antis while Betadine can apply a product availability strategy and for Dettol in competing with Betadine you can apply an advertising strategy for Dettol while Betadine can apply a product availability strategy. Then for the game value between Antis against Detoll is 13, while the game value between Antis and Betadine is 22, and for the game value between Detoll and Betadine is 22. Keywords: Antiseptic Fluid, Optimal Strategy, Marketing Strategy, Game Theory
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Engineering > Departement of Industrial Engineering | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 08 Jul 2021 07:45 | ||||||||
| Last Modified: | 08 Jul 2021 07:45 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2258 |
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