Hanggraeny, Widya (2017) STRATEGI BISNIS USAHA WARUNG SOTO MADURA (Studi Kasus Pada Warung Soto Madura “Khoirul” Di Juanda Sidoarjo). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research is qualitative, aiming to know business strategy done by Mr. Khoirul as the owner of Soto Madura “Khoirul”.this business strategy has the structure of business organization such as production strategy, financial strategy, human resource management strategy, and marketing strategy. With that matter on business strategy business soto madura “khoirul” can do the concept of sales in order to achieve a goal to the profit. This research method is the owners, employees and consumers as Soto Madura “Khoirul” stall. The sample of this research use purposive sampling technique with consideration and certain purpose that is consumer of man/woman (all age), employee and owner. Research method used to analyze is SWOT. Based on the results of the calculation of SWOT analisis, IFAS and EFAS showed that factors for opportunity scored 1,91 threat factor 1,54. While for internal strength 1,93 and internal weakness 0,8. Then the value of strength above of weakness of the difference (+) 1,13 and the value of opportunity above the threat value 0,37. So the result of this research can be concluded that soto madura “khoirul” stall is in quadrant 1 (one) that is where this situation is very profitable Soto Madura “Khoirul” have the ooportunty and power so as to exploit the opportunies the exist. Keywords : Business Strategy, SWOT Analysis, IFAS, EFAS
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 29 Jun 2021 12:11 | ||||||||
| Last Modified: | 29 Jun 2021 12:11 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2211 |
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