Melliyanti, Jantika Lussy (2024) Pemetaan Global Music Value Chain SM Entertainment: Studi Kasus Album "My World" Oleh Aespa Tahun 2022 - 2023. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
SM Entertainment, one of the key players in the South Korean entertainment industry, has implemented the Global Music Value Chain (GMVC) approach as a business strategy. This research focuses on analyzing SM Entertainment's business strategy through a case study of the "My World" album by Aespa from 2022 to 2023. The implementation of the Global Music Value Chain concept by SM Entertainment has occurred in key aspects of the "My World" album, including the stages of creation, production, distribution, and exhibition. Additionally, supporting aspects such as training, archiving, and copyright management have also been integrated. Using a qualitative approach, this research illustrates SM Entertainment's steps in implementing GMVC through cross-border collaborations. The study provides insights into the series of activities that enhance the valuation of music products to thrive in the midst of global music industry competition.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economics H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products J Political Science > JZ International relations M Music and Books on Music > M Music |
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| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Jantika Lussy Melliyanti | ||||||||
| Date Deposited: | 17 Jan 2024 06:48 | ||||||||
| Last Modified: | 17 Jan 2024 06:48 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/19950 |
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