Agung, Airlangga Kusuma (2023) Pengaruh Persepsi Harga dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan Belanja Online E-Commerce Shopee. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The internet is now a necessity, including the Indonesian people. According to research by social media management platform HootSuite and social marketing agency We Are Social in the form of "Global Digital Reports 2020", almost 64% of Indonesia's population is connected to the internet network. The increasing number of internet users in Indonesia makes the world of online business even bigger. This study aims to determine the effect of Price Perception and Customer Satisfaction variables on Customer Loyalty for Shopee E-Commerce Shopping both simultaneously and partially. This type of research is quantitative. The population in this study were Shopee consumers in Surabaya, aged 17-25 years who had made at least two purchases at Shopee e-commerce. The sample of this research is 78 respondents. The sampling technique used in this study was no change sample. Collecting data using a questionnaire as a source of primary research data. While the data processing technique used is Partial Least Square (PLS). Based on the results of the study it can be concluded that Price Perception has a significant positive effect on Customer Loyalty, Customer satisfaction has a positive effect on Customer Loyalty
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Contributors: |
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Airlangga Kusuma Agung | ||||||||
| Date Deposited: | 19 Sep 2023 04:40 | ||||||||
| Last Modified: | 19 Sep 2023 04:40 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17608 |
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