Esa Anugerah, Luca (2023) PENGARUH PERSEPSI RETURN DAN KEMUDAHAN PENGGUNAAN APLIKASI INVESTASI TERHADAP KEPUTUSAN INVESTASI DIGITAL (STUDI KASUS PADA PELAKU BISNIS UMKM DI KELURAHAN ALUN-ALUN CONTONG SURABAYA). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The progress and development of technology nowadays is very rapid so there are many changes in all sectors. This is characterized by the Digitalization process, as in the Digital Investment sector where use is only through applications. Apart from growth in the investment sector, the MSME sector has also experienced an increase in the last few years since the Covid-19 pandemic. On the other hand, society is now aware of the benefits obtained from investors. The purpose of this study is to determine the effect of perceived returns and ease of use of investment applications in MSME business actors on digital investment decisions. Using Primary Data Using Quantitative methods through Questionnaires. The results show that Perceived Return and Ease of Use of Investment Applications have a significant and positive effect on Digital Investment decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economics |
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| Divisions: | Faculty of Economic > Departement of Economics | ||||||||
| Depositing User: | Luca Esa Anugerah | ||||||||
| Date Deposited: | 15 Sep 2023 03:16 | ||||||||
| Last Modified: | 15 Sep 2023 03:16 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17378 |
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