Christiano, Nicolas Raynato (2023) Pengaruh Persepsi Harga Dan Fasilitas Terhadap Kepuasan Konsumen Di Soedirman Guest House Tulungagung. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Lodging services such as hotels, guest houses or homestays are one of the businesses engaged in the service sector, especially accommodation. The lodging business is considered a profitable and thriving industry. Attractive arrangements and excellent service from lodging services are expected to attract consumers. Likewise, competitive prices and complete facilities provided will play an important role in consumer satisfaction. Soedirman Guest House is one of the inns in the city of Tulungagung. The price for renting a room at Soedirman Guest House is relatively affordable, according to the adequate facilities provided. However, the development of the number of visitors to Soedirman Guest House always increases and decreases every month (experiencing fluctuations). This study aims to examine the effect of variable perceptions of price and facilities on customer satisfaction at Soedirman Guest House Tulungagung. The method used in this research is a quantitative research method. The population in this study are consumers of Soedirman Guest House. The sample used amounted to 100 respondents. The sampling technique uses Accidental Sampling. The analysis technique used in this research is Partial Least Square (PLS) with validity test, reliability test and hypothesis test. The results of this study show that the perception of price and facilities has a positive and significant effect on customer satisfaction
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HB Economic Theory H Social Sciences > HC Economics H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > HD30.28 Strategic Planning H Social Sciences > HD Industries. Land use. Labor > HD38.5 Supply Chain Management H Social Sciences > HD Industries. Land use. Labor > HD61 Risk Management H Social Sciences > HD Industries. Land use. Labor > HD62.15 Total Quality Management |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||||||
| Depositing User: | Nicolas Raynato Christiano | ||||||||||||
| Date Deposited: | 01 Aug 2023 08:45 | ||||||||||||
| Last Modified: | 01 Aug 2023 08:45 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16575 |
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