Fauziah, Almas Nisaul (2023) Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Scarlett Body Lotion di Vilshop Kota Madiun. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Product quality and price perceptions have an important role in influencing consumers to make purchasing decisions. The purpose of this study was to analyze the influence of product quality and price perceptions on purchasing decisions for scarlett body lotion in Madiun City. This research method uses quantitative research and uses a questionnaire as a data collection method. The population used in this study were female consumers who had purchased scarlett body lotion at Vilshop, Madiun City. The sample used non-probability sampling method with purposive sampling technique as many as 84 respondents and data analysis was carried out using the Partial Least Square (PLS) method. The results of this research analysis show that 1) the higher the product quality, the higher the decision to buy Scarlett Body Lotion, 2) the more affordable the price, the higher the decision to buy Scarlett Body Lotion.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Almas Nisaul Fauziah | ||||||||
| Date Deposited: | 21 Jul 2023 03:27 | ||||||||
| Last Modified: | 21 Jul 2023 03:27 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15519 |
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