ULFA, MARIA (2019) SIKAP PEREMPUAN DEWASA TERHADAP PROGRAM ACARA PAGIPAGI PASTI HAPPY DI TRANS TV. Other thesis, UPN"VETERAN" JATIM.
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Abstract
This study is entitled, The Attitudes of Adult Women Towards the Program "Morning Definitely Happy" on Trans TV, with the aim to find out and explain the attitudes of adult women towards the Morning-Definite Happy program through Trans TV television using the Elaboration Likelihood Theory via the Central Route and Peripheral Route. The research method used is survey research method with quantitative descriptive type. The study population was adult women, aged 25-45 years, and had watched the program Pagi-Pagi Pasti Happy during the last 3 months (June, July, August 2019). Data analysis techniques using a Likert Scale with the analysis method using frequency tabulation. Based on the results of research conducted by researchers, the attitudes of adult women towards the program Pagi-Pagi Pasti Happy get a negative attitude with a percentage of 51%. Keywords: Pagi-Pagi Pasti Happy, Elaboration Likelihood Models
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 27 May 2021 04:40 | ||||||||
| Last Modified: | 27 May 2021 04:41 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1503 |
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