Firdaus, Bella Rahma Nadia (2023) Bauran Pemasaran Produk Minuman Sari Nanas dalam Meningkatkan Penjualan (Studi Kasus pada PT. Putra Jaya Nanas Kabupaten Blitar). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research was conducted to determine the development of sales of pineapple juice product at PT. Putra Jaya Nanas, Blitar Regency, implementing the marketing mix for pineapple juice products at PT. Putra Jaya Nanas, Blitar Regency, and the influence of the marketing mix (4P) on sales volume. This study uses a case study method at PT. Putra Jaya Nanas, Blitar Regency, located in Sidorejo Hamlet, RT/RW 001/002, Sidorejo Village, Ponggok District, Blitar Regency, East Java. The method used in determining these respondents is saturated vii sampling or census, namely wholesalers who buy pineapple juice products in bulk and are regular customers of 10 people. The results of this study indicate the development of sales of pineapple juice products at PT. Putra Jaya Nanas Blitar Regency from 2018 to 2021 has increased from year to year. However, seen per month The development of the number of sales of pineapple juice products at PT. Putra Jaya Nanas, Blitar Regency has experienced fluctuating developments. Application of the marketing mix of pineapple juice products at PT. Putra Jaya Nanas, Blitar Regency, was considered good by the respondents. The dimension that was rated the highest by respondents was Product and the lowest was Promotion. And there is a significant influence of the marketing mix (product, price, location, and promotion) simultaneously or jointly on the sales volume of pineapple juice product at PT. Putra Jaya Pineapple, Blitar Regency. But partially the product and price variables have a positive and significant effect on sales volume. And the location and promotion variables have a positive but not significant effect on sales volume. Keywords: Marketing mix, Pineapple Juice, Sales
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD1401 Agriculture-Economic aspects H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural Industries H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products S Agriculture > S Agriculture (General) |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Bella Rahma Nadia Firdaus | ||||||||||||
| Date Deposited: | 05 Jun 2023 08:08 | ||||||||||||
| Last Modified: | 05 Jun 2023 08:08 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14408 |
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