Jannah, Septia Nurafifatul (2023) Pengaruh Celebrity Endorser dan Packaging Terhadap Brand Awareness Produk Cimory di Kota Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine how the influence of celebrity endorsers and packaging on brand awareness of Cimory products in the city of Surabaya. This research uses quantitative methods with descriptive statistics to get research conclusions. The variable used as the dependent variable is brand awareness, while celebrity endorsers and packaging are independent variables. Researchers used a research sample of 100 respondents with the criteria of being students who are located in Surabaya. The results of the study show that celebrity endorsers and packaging simultaneously have a significant effect on brand awareness. While partially, celebrity endorsers and packaging have a significant and positive effect on brand awareness of Cimory products in the city of Surabaya.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Septia Nurafifatul Jannah | ||||||||
| Date Deposited: | 26 May 2023 07:42 | ||||||||
| Last Modified: | 26 May 2023 07:42 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/13532 |
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