Wulandari, Aprilia Tri (2023) Pengaruh Bauran Pemasaran Terhadap Loyalitas Konsumen Pada Usaha Petik Apel Mandiri di Kecamatan Bumiaji Malang. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Independent Apple Picking is an apple picking tour that stands in Bumiaji District, Malang. Based on research data on the influence of the marketing mix on consumer loyalty in the Mandiri Apple Picking Business it is hoped that it can serve as a marketing strategy in maintaining and increasing consumer loyalty. taking samples using accidental sampling technique with a total sample of 100 respondents. The data used is primary data based on the results of the questionnaire answers of respondents. The analysis used is Multiple Linear Regression analysis. Based on the results of the research results of multiple linear regression analysis Test (F) there is a simultaneous or joint effect between the independent variable (X) on the variable (Y). On the results of the (Partial) T-Test that has been carried out from 7 Independent Variables of the marketing mix, there are 6 independent variables that have a partial effect on consumer loyalty, while for the independent variables that have no effect on consumer loyalty, namely Promotion. From the results of research that has been done constraints and efforts to increase consumer loyalty include: elements of the Marketing Mix, namely promotions that are less effective at Mandiri Apple Picks, product offerings that are less attractive and varied, and many competitors doing the same business.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > SB Plant culture | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Aprilia Tri Wulandari | ||||||||||||
| Date Deposited: | 11 Jan 2023 02:11 | ||||||||||||
| Last Modified: | 11 Jan 2023 02:11 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/10827 |
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