Stevani, Alfira (2022) Pengaruh Kualitas Produk Dan Desain Produk Terhadap Keputusan Pembelian Honda Beat di AHASS MPM Larangan. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Competition in the automotive world, especially motorcycles, is getting tougher, this is marked by many product variants from various brands on the market. This study aims to determine the effect of product quality and product design on Honda Beat purchase decision and analize the variables that have the most dominant influence on the purchase decision of Honda Beat at AHASS MPM Larangan. The number of samples taken is 55 samples with nonprobability sampling method. The data were collected through questionnairs with Likert scale 1-5. The analysis technique used is Partial Least Square (PLS) analysis. The result of the study found that product quality has a significant positive effect on purchasing decision and product design has a significant positive effect on purchasing decision. Keyword : product quality, product design, purchase decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Alfira Stevani | ||||||||
| Date Deposited: | 23 Aug 2022 02:22 | ||||||||
| Last Modified: | 23 Aug 2022 02:22 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/8808 |
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