Sakuro, Dany Abdan (2022) Pengaruh Terpaan Iklan Selebgram Endorser Terhadap Minat Beli Followers Produk Healthy Food "Yellowfit Kitchen" Di Masa Pandemi Covid-19 (Studi Kuantitatif Pada Followers @Clarissaputri_). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study was to determine the effect of exposure to celebrity endorser advertisements (Clarissa Putri) on Instagram users' buying interest in healthy food yellowfit kitchen products during the covid-19 pandemic. The data in this study were collected using a questionnaire method with a sample of 100 respondents. Sample collection method using simple random sampling. Then performed an analysis of the data obtained in the form of quantitative analysis which includes validity, reliability, hypothesis testing. The data analysis technique used in this study is a simple linear regression test to see the effect of X and Y variables. Based on the results of the hypothesis test obtained from spss 26 in the coefficients table, the calculated value (5.695) > t table (1.984) which means that this number shows that there is an influence between the exposure of the @Clarisaputri_ celebrity celebrity advertisement advertisement to followers' buying interest in healthy food products, yellowfit kitchen, because H0 is rejected and Ha is accepted. The influence generated in this study is positive and also significant
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Dany Abdan Sakuro | ||||||||
| Date Deposited: | 28 Sep 2022 02:13 | ||||||||
| Last Modified: | 18 Jul 2024 06:13 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/9665 |
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