Yahya, Fifi Alaida (2026) PENGARUH ONLINE CUSTOMER REVIEW, BRAND TRUST DAN KUALITAS PRODUK TERHADAP MINAT BELI BOTOL STEINLESS ROSCA PADA E-COMMERCE SHOPEE (Studi Pada Mahasiswa UPN “Veteran” Jawa Timur). Undergraduate thesis, UPN "Veteran" Jawa Timur.
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Abstract
This study aims to analyze the influence of online customer reviews, brand trust, and product quality on the purchase intention for Rosca stainless steel bottles on Shopee among students at UPN “Veteran” East Java. In the digital age, trends are spreading rapidly, particularly the “zero waste” movement, which has become a trend among the younger generation. With this “zero waste” trend, there has been a shift away from single-use bottles toward the increased use of reusable bottles, such as stainless steel bottles. This situation drives consumers’ purchasing preferences toward stainless steel bottles, where consumer purchase intent can be influenced by online customer reviews, price, and product quality in determining their interest in purchasing stainless steel bottles. This study employed aquantitative associative method using IBM SPSS Version 27 software. The population consisted of 172 respondents. The results of this study indicate that brand trust and product quality are the primary drivers of purchase intent, while customer reviews do not yet have a strong enough influence on purchasing decisions. Thus, price and product quality influence consumer purchase intent. However, the online customer review indicator does not yet sufficiently influence consumer purchase intent for Rosca stainless steel bottles among students at UPN “Veteran” East Java. Keywords: Online Customer Reviews, Brand Trust, Product Quality, Purchase Intent, E-commerce
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | fifi fifi upn veteran jatim | ||||||||
| Date Deposited: | 31 Aug 2026 07:56 | ||||||||
| Last Modified: | 31 Aug 2026 08:07 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/59422 |
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