WIJAYANTI, CICI IKA (2026) STRATEGI HUMAS DISKOMINFO TUBAN DALAM IMPLEMENTASI PUBLIC RELATIONS EXCELLENCE UNTUK MENGELOLA KOMUNIKASI PUBLIK. Undergraduate thesis, Upn Veteran Jawa Timur.
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Abstract
The rapid development of information technology has transformed government public communication into a more open, participatory, and dialogic process. This transformation requires government public relations practitioners to implement effective communication strategies in building relationships with the public. This study aims to analyze the implementation of Excellence Theory as a public relations strategy in managing public communication at the Communication, Informatics, Statistics, and Encryption Office (Diskominfo SP) of Tuban Regency.This study employed a descriptive qualitative approach. Data were collected through in-depth interviews, and documentation involving four key informants responsible for public communication management. The findings reveal that Diskominfo SP Tuban Regency has implemented the five dimensions of Excellence Theory: two-way symmetrical communication, openness, research-based decision making, the managerial role of public relations, and mutually beneficial relationships. These dimensions are reflected in the use of digital communication platforms, accessible public information services, digital analytics for communication evaluation, the involvement of public relations in communication planning, and collaborative relationships with the public and the media. The implementation of these dimensions contributes to more effective public communication and strengthens public trust in the local government. This study concludes that Excellence Theory supports strategic, participatory, and citizen-oriented public communication management. Keywords: Excellence Theory, government public relations, publiccommunication, public relations strategy, Diskominfo SP Tuban Regency.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HE Transportation and Communications | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | cici ika wijayanti | ||||||||
| Date Deposited: | 22 Jul 2026 03:07 | ||||||||
| Last Modified: | 22 Jul 2026 03:41 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/57020 |
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STRATEGI HUMAS DISKOMINFO TUBAN DALAM IMPLEMENTASI PUBLIC RELATIONS EXCELLENCE UNTUK MENGELOLA KOMUNIKASI PUBLIK. (deposited UNSPECIFIED)
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