Anggreini, Salsha Dewi (2026) Pengaruh Social Media, Word of Mouth, dan Accessibility Terhadap Decision Visit Wisatawan ke Bernah De Vallei Kembangbelor, Pacet, Mojokerto. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of the tourism industry in the digital era encourages tourist destinations to continue to innovate in attracting visitors, one of which is Bernah De Vallei Tourism in Kembangbelor, Pacet, Mojokerto, which is a developing natural tourist destination in East Java. Based on initial observations, problems were found in the form of the use of Social Media that has not been innovative in disseminating tourist information, facilities around the area that are still inadequate, and Accessibility to the location is still limited, thus raising the question of whether Social Media, Word of Mouth, and Accessibility influence the Decision Visit of tourists either simultaneously or partially. This study aims to determine and analyze the influence of these three variables, both simultaneously and partially, on the Decision Visit of tourists to Bernah De Vallei. The study used a quantitative method with an associative approach, involving respondents determined through purposive sampling, data collected through a Likert-scale questionnaire and analyzed using multiple linear regression with the help of SPSS. The results of the study indicate that Social Media, Word of Mouth, and Accessibility together have a significant influence on the Decision Visit, with a significant contribution in explaining variations in tourist visiting decisions, although there are still other factors outside the model that also influence. Partially, word of mouth and accessibility have been shown to have a positive and significant influence on the decision to visit, while social media has not shown a significant influence, indicating that promotional strategies through social media are not yet effective compared to direct experience and ease of access to tourist sites. It can be concluded that accessibility is the most dominant factor influencing the decision to visit, so managers need to prioritize improving accessibility to tourist sites and building positive word of mouth by improving the quality of the visitor experience, in order to encourage tourists to visit Bernah De Vallei on a sustainable basis. Keywords: Social Media, Word of Mouth, Accessibility, Decision to Visit, Tourism
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Salsha Dewi Anggreini | ||||||||
| Date Deposited: | 17 Jul 2026 08:08 | ||||||||
| Last Modified: | 17 Jul 2026 08:36 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55828 |
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