Saharani, Yannira Elda (2026) Pengaruh Brand Image, Perceived Value dan Brand Trust Terhadap Repurchase Intention Produk Pinkflash Pada E-Commerce Shopee. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of Brand Image, Perceived Value, and Brand Trust on the Repurchase Intention of Pinkflash products on the Shopee e-commerce platform. The study is driven by the phenomenon of increasing use of e-commerce for purchasing cosmetic products, as well as the issue of the withdrawal of distribution permits for some Pinkflash products by BPOM, which could potentially affect consumer perception and trust. This research uses a quantitative approach, collecting data through questionnaires distributed to female consumers aged 17–30 who actively use Shopee and have previously repurchased Pinkflash products. The sample size of this study is 112 respondents, with the sampling technique being purposive sampling. The data analysis technique used is Structural Equation Modeling-Partial Least Squares (SEM-PLS) with the help of the SmartPLS application. The results of the study indicate that Brand Image has a negative and significant effect on Repurchase Intention. Meanwhile, Perceived Value has a positive and significant effect on Repurchase Intention. In addition, Brand Trust also has a positive and significant effect on Repurchase Intention.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||||||
| Depositing User: | Yannira Elda Saharani | ||||||||||||
| Date Deposited: | 15 Jul 2026 03:04 | ||||||||||||
| Last Modified: | 15 Jul 2026 03:15 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55496 |
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