Dewati, Maria Regina Arya (2026) Pengaruh Perceived Price, Perceived Value dan Perceived Risk terhadap Niat Beli Travel Kit Skincare Merek Skintific di Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to analyze the influence of perceived price, perceived value, and perceived risk on purchase intention for the Skintific brand's travel kit skincare products in Surabaya. The background of this study is based on a shifting function phenomenon of the Skintific travel kit product, which was originally designed for travel purposes but is now widely purchased as a trial method before consumers commit to buying the full-size version. This shift reflects considerations of perceived price, value, and risk that simultaneously influence consumer decisions. This research uses a quantitative approach with a survey method through a Likert-scale questionnaire. The research population consists of women residing in the city of Surabaya, at least 17 years old, and having awareness of the Skintific travel kit product. The sampling technique used is purposive sampling, and the data were analyzed using Partial Least Square Structural Equation Modeling (PLS-SEM) through the SmartPLS application. The results show that perceived price has a positive and significant effect on purchase intention, meaning that the more reasonable the price perceived by consumers, the higher their purchase intention. Perceived value also has a positive and significant effect, meaning that the greater the perceived benefit, the stronger the consumer's intention to buy. Conversely, perceived risk has a negative and significant effect, indicating that the higher the perceived risk, the lower the consumer's purchase intention. Overall, these three variables are able to explain 45.6% of the variation in purchase intention. It is recommended that Skintific strengthen its marketing communications by emphasizing price affordability and product benefit value, while also minimizing consumers' perceived risk through quality assurance and transparent product information.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD9980 Service Industries H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products H Social Sciences > HF Commerce > HF5415.5 Customer services |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Maria Regina Arya Dewati | ||||||||
| Date Deposited: | 15 Jul 2026 02:26 | ||||||||
| Last Modified: | 15 Jul 2026 02:44 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55415 |
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