Shella, Devira Elsa Mei (2026) Pengaruh Kemudahan Penggunaan dan Kualitas Layanan Terhadap Keputusan Pembelian Pengguna Aplikasi Tumbas Sebagai Platform Digitalisasi UMKM di Mojokerto. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study was conducted to determine and describe the extent to which ease of use and service quality, both simultaneously and partially, influence the purchasing decisions of Tumbas app users. This study used a quantitative approach with a descriptive approach. The subjects were residents of Mojokerto Regency, East Java Province, who had used the TUMBAS online marketplace app. The sampling technique used purposive sampling, while data collection was obtained through questionnaires. Data analysis was performed using multiple linear regression using SPSS version 27 software. The results showed that simultaneously, the variables of ease of use and service quality significantly influenced the purchasing decisions of Mojokerto residents using the Tumbas app. However, partially, the ease of use variable did not significantly influence the purchasing decisions of Tumbas app users. Meanwhile, the service quality variable was shown to have a partially significant influence on the decision to use the Tumbas app.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Devira Elsa Mei Shella | ||||||||
| Date Deposited: | 13 Jul 2026 03:58 | ||||||||
| Last Modified: | 13 Jul 2026 04:12 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55233 |
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