Adi, Muhammad Septian (2026) PENGARUH KUALITAS PELAYANAN PROMOSI DAN PERSEPSI HARGA TERHADAP LOYALITAS PELANGGAN PADA TOKO KOPI BUMANTARA DI KOTA SURABAYA. Undergraduate thesis, Universitas Pembangunan Nasional Veteran Jawa Timur.
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Abstract
This study aims to analyze the effect of service quality, promotion, and price perception on customer loyalty at Toko Kopi Bumantara in Surabaya. The research employs a quantitative approach, with data collected through questionnaires distributed to customers and analyzed using the Partial Least Square (PLS) method. The independent variables include service quality, promotion, and price perception, while the dependent variable is customer loyalty. The results indicate that service quality, promotion, and price perception have a positive and significant effect on customer loyalty. These findings suggest that improving service quality, implementing effective promotional strategies, and maintaining favorable price perceptions can enhance customer loyalty sustainably.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics H Social Sciences > HG Finance |
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| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Adi Muhammad Septian Adi | ||||||||
| Date Deposited: | 13 Jul 2026 06:44 | ||||||||
| Last Modified: | 14 Jul 2026 06:38 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55100 |
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