Haryati, Az Zahra Norestu (2026) Pengaruh Transformasi Digital, Kualitas SDM, dan Kemudahan Penggunaan terhadap Kepuasan Pengguna (Studi pada Layanan Coretax di KPP Pratama Mojokerto). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of Digital Transformation, Human Resource Quality, and Ease of Use on User Satisfaction of the Core Tax Administration System (Coretax) among taxpayers at KPP Pratama Mojokerto. This research employed a quantitative approach using purposive sampling. Data were collected through questionnaires distributed to 156 respondents who had used Coretax services. The data were analyzed using multiple linear regression with SPSS software. The results show that Digital Transformation has a positive and significant effect on User Satisfaction with a significance value of 0.000. Human Resource Quality also has a positive and significant effect on User Satisfaction with a significance value of 0.006. In addition, Ease of Use has a positive and significant effect on User Satisfaction with a significance value of 0.000. Simultaneously, Digital Transformation, Human Resource Quality, and Ease of Use significantly affect User Satisfaction with a significance value of 0.000. The coefficient of determination (R²) of 0.871 indicates that the three independent variables explain 87.1% of User Satisfaction, while the remaining 12.9% is influenced by other factors outside this study.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration L Education > L Education (General) |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | AZ ZAHRA NORESTU HARYATI | ||||||||
| Date Deposited: | 21 Jul 2026 03:43 | ||||||||
| Last Modified: | 21 Jul 2026 03:43 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/55077 |
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