Aini, Risma Qurrotu (2026) Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Minat Beli Ulang Pada Produk Mie Instan Lemonilo di Surabaya. Undergraduate thesis, UPN Veteran Jawa timur.
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Abstract
This study was conducted to examine and analyze the effects of product quality and price perception on the intention to repurchase Lemonilo instant noodles in Surabaya. The background of this study is based on a shift toward a healthier lifestyle among the public, which has driven the popularity of healthy noodles, amid intense competition in the instant noodle industry that has sparked various public reactions regarding the price and quality of Lemonilo. The method used was a quantitative survey approach. Data were collected from 110 respondents in Surabaya using purposive sampling, with the criterion that subjects had previously purchased and consumed Lemonilo. Data collection was conducted online via a questionnaire, which was then analyzed using the Partial Least Squares (PLS) technique with the assistance of SmartPLS 3.0 software. The study revealed that product quality has a positive and significant effect on the repurchase intention for Lemoni1o instant noodles in Surabaya. The same applies to the price perception variable, which was found to have a positive and significant influence on the repurchase intention for this product. These results confirm that optimal product quality and increasingly positive price perceptions among consumers are directly linked to an increase in repurchase intent. Lemoni1o management is advised to use the findings of this study as a reference for maximizing quality, maintaining hygiene, and aligning pricing strategies to boost repurchase intent.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic and Business > Departement of Management | ||||||||
| Depositing User: | Risma Qurrotu Aini | ||||||||
| Date Deposited: | 08 Jul 2026 07:25 | ||||||||
| Last Modified: | 08 Jul 2026 07:25 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/54859 |
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