Novadinastia, Faiza Aulia (2026) PENGARUH GRATIS ONGKOS KIRIM, POTONGAN HARGA, IKLAN, FLASH SALE, DAN CASHBACK ,TERHADAP MINAT BELI PADA KONSUMEN SHOPEE DI SURABAYA. Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
This study aims to examine and analyze the influence of free shipping, price discounts, advertising, flash sales, and cashback on purchase intention among Shopee consumers in Surabaya. This research employs a causal associative design using a quantitative approach. Data were collected through an online questionnaire distributed via Google Form to 160 respondents. The population consists of Generation Z Shopee users residing in Surabaya, with the sample determined using non-probability sampling through purposive sampling technique. Data analysis was conducted using multiple linear regression, classical assumption tests, hypothesis testing, and coefficient of determination analysis. The findings indicate that simultaneously free shipping, price discounts, advertising, flash sales, and cashback significantly influence purchase intention. Partially, price discounts, advertising, and cashback have a significant effect on purchase intention, whereas free shipping and flash sales do not have a significant effect
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Faiza Aulia Novadinastia | ||||||||
| Date Deposited: | 06 Jul 2026 08:35 | ||||||||
| Last Modified: | 06 Jul 2026 08:35 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/54680 |
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