Designing a Webcomic as an Effort to Introduce and Preserve Pecel Semanggi Among 18- to 25-Year-Olds

Alkatiri, Dian Wardha (2026) Designing a Webcomic as an Effort to Introduce and Preserve Pecel Semanggi Among 18- to 25-Year-Olds. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

Young people today show declining interest in traditional foods, including Surabaya’s pecel semanggi, despite its cultural significance and recognition as an Intangible Cultural Heritage. Limited exposure and the dominance of modern culinary trends have reduced awareness among individuals aged 18–25. This project proposes a webcomic as an engaging medium to introduce and preserve pecel semanggi using a format familiar to the target audience. The design process involves data collection through interviews, observation, and questionnaires to understand media habits, knowledge levels, and visual preferences of young readers. A TOWS analysis guides the development of the concept, recommending the slice of life genre and a show, don’t tell approach to create relatable and immersive storytelling. Line Webtoon is selected due to its popularity among the intended demographic. The resulting concept presents pecel semanggi through modern visual storytelling, highlighting its cultural background, preparation process, and relevance to everyday life. This project aims to increase awareness and appreciation of Surabaya’s traditional culinary heritage by utilizing a digital medium that aligns with youth culture and contemporary reading behavior. Keyword: Webcomic, pecel semanggi, cuisine, preservation, youth

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDKEmail
Thesis advisorAyuswantana, Alfian CandraNIDN0005058806alfianayuswantana.dkv@upnjatim.ac.id
Thesis advisorWibisono, Aryo BayuNIDN0704128304aryobayuw.dkv@upnjatim.ac.id
Subjects: N Fine Arts > N Visual arts
N Fine Arts > NC Drawing Design Illustration
N Fine Arts > NX Arts in general
Divisions: Faculty of Architecture and Design > Departement of Visual Communication Design
Depositing User: 2205201008 Dian Wardha Alkatiri
Date Deposited: 02 Jun 2026 07:14
Last Modified: 02 Jun 2026 07:14
URI: https://repository.upnjatim.ac.id/id/eprint/53217

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