SETIYANINGSIH, DINA SYAFIRA DWI (2026) Rebranding Design Of Siman Tourism Village Kediri Regency. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Siman Tourism Village, located in Kediri Regency, is an emerging tourism village with strong historical, cultural, and natural potential that is closely connected to the historical development of the Kediri region. The preservation of historical and cultural values serves as the main strength of Siman Tourism Village as a local wisdom based tourism destination. However, this potential has not been optimally supported by a visual identity that is able to represent the village’s character and uniqueness effectively. As a result, public awareness and recognition of Siman Tourism Village remain relatively low. The main issues faced by Siman Tourism Village include a weak visual identity, the absence of a consistent branding system, and limited human resources in managing promotional activities and communication media. The existing visual identity is considered insufficient in representing the village’s historical and cultural potential as well as community activities in a comprehensive manner, causing the destination’s message and image to be inadequately communicated to the public and potential tourists. This research aims to design a visual identity rebranding for Siman Tourism Village as an effort to strengthen its image, increase brand awareness, and clarify its positioning as a history and culture-based tourism destination. The research methods applied include field observation, interviews with the Tourism Awareness Group (POKDARWIS), questionnaire distribution to local communities and tourists, and literature review. The collected data were analyzed using consumer journey analysis and the TOWS Matrix to identify internal and external factors influencing the development of tourism village branding. The results indicate that a rebranding process is necessary to establish a stronger, more consistent, and easily recognizable visual identity. The rebranding design focuses on the development of a logo, visual system, color palette, typography, and supporting media, which are compiled into a Graphic Standard Manual (GSM). It is expected that the proposed design will enhance tourism attractiveness, strengthen the identity of Siman Tourism Village, and support sustainable tourism development from economic, social, and cultural perspectives.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | DINA SYAFIRA DWI SETIYANINGSIH | ||||||||||||
| Date Deposited: | 29 May 2026 08:32 | ||||||||||||
| Last Modified: | 29 May 2026 08:32 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53120 |
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